Streaming has forever changed the way people consume television. It includes both live and on-demand content through a variety of devices:
- Smart TV: an internet-enabled television that connects directly to apps.
- Sticks: plug-in devices that connect to home networks like Apple TV, Chromecast, and Amazon Fire Stick.
- Gaming Consoles: Users can access apps and streaming content through their PlayStation, Xbox, and more.
- Tablets, Smart Phones, Laptops: connect to streaming apps and can be cast to TVs as well.
Advertising can stream across all devices, reaching the largest possible network of streaming inventory available.The advertisements on streaming TV are traditionally non-skippable. Because there are fewer ad spots and breaks in programming, the completion rate is over 90 percent and has improved brand recall over traditional television marketing.A single streaming TV ad can improve brand recall by up to 34 percent. Reach out to Ethridge & Associates to find out how we can incorporate streaming TV marketing to your campaign.
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