Blog
Thoughts and ideas from Ethridge & Associates
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How Geofencing Can Maximize Your Marketing ROIJanuary 12, 2023 at 5:30 AMGeofencing is a marketing tactic that uses virtual perimeters to target potential customers in a specific location, allowing businesses to reach a specific geographic area such as a store, city, state or zip code. This allows for more precise targeting of potential customers and higher marketing ROI.
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Unlocking the Power of Programmatic MarketingJanuary 7, 2023 at 1:00 PMProgrammatic marketing is a form of digital advertising that uses technology to purchase ad space on a digital marketplace and execute advertisements automatically. Through real-time bidding, websites, networks and other digital advertising platforms can automate the ad buying process and deliver relevant ads to target audiences in the most efficient way possible.
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What is Programmatic Marketing?January 6, 2023 at 10:00 PMLearn what programmatic marketing is and how it can help you . .
- Automat digital advertising decision-making
- Target the right audience at the right times
- Optimize campaigns (lower your media cost while increasing ROI)
- Compete in a digital market (no matter the size of your business)
- Tracking real-time data insights of your marketin's effectiveness
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The Impact of Consumer Psychology and Behavior on Your BusinessDecember 18, 2019 at 5:00 AMThe market is saturated with products and services that seem to have very few differences so that some businesses have a difficult time distinguishing themselves from the competition. If you ever find yourself in a similar situation, you may find that stud... -
Business Communications Research Reveals Important TrendsNovember 19, 2019 at 5:00 AMSince the turn of the century, business communications have experienced a near revolution. A realm once dominated by telephone calls from the office, a schedule packed with flights to meet clients, emails, and mailed packets of information have gradually b... -
Exploring the key advantages of public opinion pollingOctober 7, 2019 at 12:00 AMWould you like to know what your audience thinks? Whether you're in the business of selling a product or offering a service, public opinion polling can work in your favor. The aim of a public opinion poll is to measure how your audience feels about a ... -
Key essentials for achieving strategic branding that worksSeptember 10, 2019 at 12:00 AMIs your business's branding suffering? Although you may be trying to carve out a brand image, sometimes it can feel as though your results are all over the place. Fortunately, this isn't a situation that's beyond repair. At Ethridge Associat... -
Why is Neuro-Linguistic Programming so Important?September 3, 2019 at 12:00 AMYour mind is a marvelous tool, yet you're probably not using it to its full potential. As a behavioral modification technique that's used by psychiatrists and counselors around the world, neuro-linguistic programming helps you implement positive... -
Marketing Communication The Biggest Thing Holding Your Business Back?August 20, 2019 at 12:00 AMHow is your marketing communication strategy? If you don't have one in place, did you know that it could hold your business back? There are several ways having an ineffective marketing communication strategy can hurt your business. In this post, we&#...
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