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Thoughts and ideas from Ethridge & Associates

  • How Geofencing Can Maximize Your Marketing ROI
    January 12, 2023 at 5:30 AM

    Geofencing is a marketing tactic that uses virtual perimeters to target potential customers in a specific location, allowing businesses to reach a specific geographic area such as a store, city, state or zip code. This allows for more precise targeting of potential customers and higher marketing ROI.

  • Unlocking the Power of Programmatic Marketing
    January 7, 2023 at 1:00 PM

    Programmatic marketing is a form of digital advertising that uses technology to purchase ad space on a digital marketplace and execute advertisements automatically. Through real-time bidding, websites, networks and other digital advertising platforms can automate the ad buying process and deliver relevant ads to target audiences in the most efficient way possible.

  • What is Programmatic Marketing?
    January 6, 2023 at 10:00 PM

    Learn what programmatic marketing is and how it can help you . .

    • Automat digital advertising decision-making
    • Target the right audience at the right times
    • Optimize campaigns (lower your media cost while increasing ROI)
    • Compete in a digital market (no matter the size of your business)
    • Tracking real-time data insights of your marketin's effectiveness
  • The Impact of Consumer Psychology and Behavior on Your Business
    December 18, 2019 at 5:00 AM
    The market is saturated with products and services that seem to have very few differences so that some businesses have a difficult time distinguishing themselves from the competition. If you ever find yourself in a similar situation, you may find that stud...
  • Business Communications Research Reveals Important Trends
    November 19, 2019 at 5:00 AM
    Since the turn of the century, business communications have experienced a near revolution. A realm once dominated by telephone calls from the office, a schedule packed with flights to meet clients, emails, and mailed packets of information have gradually b...
  • Exploring the key advantages of public opinion polling
    October 7, 2019 at 12:00 AM
    Would you like to know what your audience thinks? Whether you're in the business of selling a product or offering a service, public opinion polling can work in your favor. The aim of a public opinion poll is to measure how your audience feels about a ...