Pre-roll videos are short video advertisements that play before online content. The projected share of consumer internet traffic for video marketing in 2022 is 15 times higher than in 2017. Click-thru rates for 15-second pre-roll videos are 371 percent higher than the industry average. Our digital marketing experts work with clients to develop video advertising that drives audience traffic to their website and delivers favorable returns across the following metrics:
- Brand favorability
- Brand recognition and engagement
- Audience intent to purchase
We combine pre-roll videos with our targeting marketing strategies to provide our clients with unique options that include:
- Pre-roll video frequency: limit or increase how often your advertising is seen.
- Time of day: control when your audience sees advertising.
- Geofencing: target users by city, state, country, or zip code
- Demographics and behavior: make your advertising dollars go further by selecting audience attributes
Even if you've never used video advertising before, we develop content strategies that enable you to access a substantial segment of consumer internet traffic.
