GeoFencing is a powerful tool to take advantage of location data from apps on personal devices. Our team works with clients to implement geodata strategies that provide the optimal ROI for their marketing budget. We create a custom "geofence" around an area our clients specify and use targeted displays for users who have visited that area within a timeframe you specify. That geofence can include competitors. Your banner ads will appear on devices that have visited your competitors' locations in a historic timeframe specified by you. Using the data of visitors to your geofenced location, we'll extrapolate to expand your audience to people with the same demographics and behavioral characteristics. Geofencing also enables us to generate audience reports giving our clients unprecedented insight into their audience, including:
- Audience attributes by time of day and day of the week.
- Audience zip codes for most frequent visitors
- Household income and average age
- Frequency of visits for audience members
We also provide you with data regarding foot traffic to the geofenced location, letting you know how frequently people from specific areas visit your establishment. Our geofencing data services go further than the competition, with multi-faceted verification to ensure location data is confirmed one-to-one with a device, user, and home address using public information. Ethridge & Associates clients never receive assumptive data pools but quality information that enables them to hone their marketing for unprecedented ROI.
