Strategic Communication

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  • We've helped over 350 clients break their marketing ROI records. Let us show you how.
  • Providing key analytical services to over 40 Fortune 500 companies

Strategic Communication

Strategic Communication

We began as an advanced marketing and public opinion research firm. Then, due to our unparalleled success in helping advertising agencies, public relations firms and other clients dramatically improve their marketing and communication effectiveness, we evolved into a strategic communication-consulting firm.

Over the years, clients increasingly began asking us to oversee their advertising and public relations firms as the “keeper of the message,” to make sure that their agency’s creative was “on message” with what our research showed would work. Eventually, we found ourselves training both clients and agencies in how to apply our sophisticated research recommendations to develop messages that were both creative and effective.

Thus, due to demand, we have evolved into a full-service strategic communication agency. We still also work with other agencies; yet, we also offer a full range of strategic communication services, including:

  • Branding
  • Copyrighting
  • Advertising
  • Public Relations
  • Marketing Strategy
  • Fundraising
  • New Product / New Service Concept Development
  • Speechwriting
  • Strategic Messaging
  • Strategic Media Placement
  • Creative Development
  • Crisis Communication
  • Graphic Design / Layout
  • Web Search Engine Optimization
  • Call Center Protocol Development
  • Call Routing Optimization

Our services include all marketing and communication media, including:

  • Broadcast Advertising / Television Advertising / Radio Advertising
  • Corporate Videos / Organizational Videos / Church Videos
  • Print Advertising
  • Marketing Database Architecture
  • Direct Mail / Direct Response
  • Email Marketing
  • Website Development
  • Social Media / Viral Marketing
  • Text Message Marketing

“Successful marketing strategies start with great research. That’s why Steve Ethridge is one of my favorite secret weapons. Steve often makes research the most exciting phase of a campaign. He thinks with both sides of his brain, a potent blend of logic and emotion. He is the master of revealing what’s in the hearts and minds of a target market — not only their top-of-mind concerns, but the exact words and phrases that will stir them to action. The insights, understanding and breakthroughs he generates have made a huge difference in many successful campaigns. I’ve worked with Steve for over ten years, and he has never disappointed. He is truly a dedicated professional who will expend whatever time and effort are needed to ensure we really know what we’re after, and get results that are actionable. In addition, he’s great with our clients. His presentation skills, ability to explain results in layman’s terms and to answer questions make him invaluable in getting clients to buy into good marketing solutions. Steve is a great credibility booster for an agency —- the kind of top-notch strategic partners who can make you look smarter than you really are. But the best part of working with Steve isn’t just the results — it’s the person. His professional ethics are matched by his personal. Steve Ethridge is one of the finest human beings I have ever met.” March 3, 2009. Top qualities: Great Results, Personable, Expert. Gary Meredith, Sr. VP of Marketing and Development, American Target Advertising, Inc., Washington, D.C.

 

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