Steven Ethridge began doing strategic political polling and communication consulting in 1983 for federal, state and local campaigns. He has made this a key area of focus for the business since founding the firm ten years later in 1993. Ethridge has successfully served both political candidates (to help them win) and elected officials (to help them successfully govern) at all levels, federal, state and local, as well as referendum campaigns at the local level
With over 30 years of strategic polling and campaign consulting experience at the federal, state and local levels, Steven C. Ethridge is well known, particularly in Memphis and the Mid-South, as one of the fastest, most accurate, objective, reliable, ethical and effective public opinion pollsters and strategists in the business (see Testimonials). Ethridge has unparalleled credibility in local and regional media, having served as a pollster for the Mid-South Region’s largest newspaper, The Commercial Appeal, and TV News Channel 3 in Memphis intermittently over nearly two decades. Ethridge provides telephone surveys using both live and automated (IVR) interviews, focus groups, in-depth interviews and audience response analysis.
Learning how to navigate the complex field of politics to make it effective in the critical areas of communications, training, coaching and research is one Ethridge’s primary specialties. Political programs are burdened by formats that lack direction and experience in these areas and this critical flaw in structure mandates that you select a company that has a successful history in the political arena. Let Ethridge & Associates help you develop a competent and efficient strategy to overcome your weaknesses and turn them into your strengths.