Media

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Media

Media

Leading the way in Structured Message Precision, Dr. Ethridge’s pioneering vision has established the 5 Key Gains to Advertising Prosperity making his programming on Message Testing and Advertising Copy Testing more important to our clients than ever before. Now with the incredible reach, power and influence of properly structured online surveys and market tests, local and national organizations can make themselves as competitive as their market requires using programs tailored to meet their budget, size and direct audience

Blending protocols from the varied and complex media sources today to define consistent end to end practices and results while isolating unique market and company indicators; Ethridge’s Advertising and Public Relations Effectiveness Tracking (APRET) is cutting edge thinking and model construction for cost conscious, results oriented programs. Discuss with the Ethridge group the impact of mobile and digital changes using his APRET 4 category scoring test which is the only program that calibrates words to reactions on the conscious and subconscious level.

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