Business Coaching / Executive Coaching Modules

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Business Coaching / Executive Coaching Modules

Even the successes of business disciplines that are normally thought of as being far removed from marketing and communication, like finances or operations, are governed by how effectively your organization communicates within and about those disciplines. While we do not claim to be experts in every functional area, we do not need to be to help you become more successful by helping you communicate more effectively within and about each discipline. Thus, from a communication perspective, we help businesses and executives be more successful in all disciplines by offering the following communication-oriented coaching modules.

  • Vision, Mission and Strategic Objectives Assessment — This module helps business leaders or individual executives reevaluate and update their vision, mission and strategic objectives; in short, their unique reason for existing as a for-profit or non-profit organization. The results of this module are re-written Vision, Mission and Strategic Objectives statements.
  • Strengths and Core Competencies Assessment — Using both the competitive Strengths, Weaknesses, Opportunities and Threats (SWOTS) Analysis model and the “appreciative inquiry” Strengths, Opportunities, Aspirations and Results (SOAR) Analysis model, we help you assess where the organization and/or executive is now in terms of the key disciplines of external marketing, human resources, internal communication, finances, and operations.
  • Strategic Planning Process — Having identified where the organization is today in the five key disciplines of external marketing, internal communication, human resources, finances and operations, through SWOTS and SOAR analyses, this module develops actionable strategies, tactics, measurable goals, budgets, responsibilities and timelines for achieving those goals.
  • Periodic Performance Assessment — Having established measurable goals in the Strategic Planning module, this module is a program of period accountability meetings to help you evaluate progress toward those goals and any revisions, refinements or resources needed to keep moving toward achieving those goals.
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