Understanding the reason one individual will choose your “brand” over others is the strategy of defining what makes you different. More importantly, it’s about knowing why you’re different. Branding is, in essence, a visceral process. It’s the “how we feel” about the name you’re building. It’s what it takes to associate and apply your offering (click here for case study). Ethridge and Associates has written the code for establishing the connection between how your target feels about you and how to “short loop” the experience.
Short looping simply means to take your existing format, drive that message organically and embellish the core experience as it relates to the individual market sect. It’s what you say and how you present it, as you connect with the value of the primary audience. Only Dr. Ethridge has the experience and education to create such a sophisticated simplicity.