Advertising Agencies, Public Relations Agencies, Publicity Agencies

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  • Advertising Agencies, Public Relations Agencies, Publicity Agencies
  • We've helped over 350 clients break their marketing ROI records. Let us show you how.
  • Providing key analytical services to over 40 Fortune 500 companies

Advertising Agencies, Public Relations Agencies, Publicity Agencies

With 30 plus years experience agencies typically hire us to help them determine:
What to Say — the message that will best achieve the communication objectives
How to Say It — the key words, phrases and symbols to best motivate the market
To Whom to Say It — market segmentation to identify the best market segment
Where to Say It — which media to best reach the key target market demographic
When to Say It — when the audience is most receptive to hear and act on the message
Why to Say It — the key communication objectives that the campaign can realistically achieve

Agencies most commonly hire us for:

Agencies hire us to do both qualitative and quantitative marketing and communication research using the following methodologies:

  • Qualitative — focus groups, psychological in-depth (one-on-one, in-person interviews), telephone interviews, web survey interviews, intercept interviews.
  • Quantitative — telephone surveys, hosted Internet web surveys, email surveys, mail surveys, intercept surveys.

Agencies hire us to do trainingfor their creative and account management staffs, on how to use this type of sophisticated marketing and research to develop effective campaigns. Additionally, agencies hire us to be outside objective consultants and/or the lead facilitator in Strategic Planning Meetings.

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