Ethridge & Associates founder Steven C. Ethridge has over 3 decades of marketing, communication, human resources and research consulting experience. The company was founded as a full-time venture in 1993 and is now in its 21st year of business. Over those years, Ethridge & Associates, L.L.C., has served over 864 clients in more than 189 industry sectors, in 23 major cities coast to coast from New York and Washington, D.C. on the east coast to San Diego and Seattle on the west coast. In terms of marketing, public opinion research and employee research, Ethridge has designed and conducted over 3,168 research projects, representing more than 1.27 million interviews among consumers, voters, business executives and employees.
While we have a network of seasoned associates around the globe, the driving force behind our success is still our company founder, Steven C. Ethridge. Steven’s core strategies are focused on two principle and ultimate goals; to reduce costs and/or increase revenues and profitability. It’s important to remember that despite his diverse experience and multiple systems of application, for the client, it boils down to making more profit or reducing existing costs.
Ethridge is a nationally recognized strategic communication and research consultant, with over 30 years of research and strategy experience, 3 decades in which we have been in political polling and campaigning. Based in Cordova, Tennessee, a suburb of Memphis, Ethridge & Associates, L.L.C. (Ethridge) provides strategic communication and research in the areas of brand marketing, advertising, public relations, publicity, sales, fundraising, political campaigns, news media, and employee communication, as well as executive coaching, business coaching and individual life coaching.
Ethridge has an unprecedented track-record of applying strategic research to help clients increase their Marketing Return on Investment (MROI) from 25 percent to 1200 percent of their previous base. These successes have reached dollar Marketing Returns on Investment between $29 and $46 to $1 in industries that previously averaged $4 to $1.
Ethridge is well known, particularly in Memphis and the Mid-South, as one of the fastest, most accurate, reliable and ethical public opinion pollsters and strategists in the business (see our Testimonials page). He has unparalleled credibility in local and regional media, having served as public opinion pollster for Memphis area’s largest regional newspaper, The Commercial Appeal since 1995 and TV News Channel 3 dating as far back as 1991 on a number of public policy issues and political campaigns. Additionally, Ethridge’s polls have been cited and he has been quoted as an expert on public opinion in numerous national publications across America, including The New York Times, the L.A. Times, USA Today, The Polling Report, Real Clear Politics, Bill Hobbs Report, the Free Republic, and many others.
Ethridge has spoken as a marketing, communication and strategic polling expert at numerous industry conferences, including conferences for the American Marketing Association, the Public Relations Society of America, and the Travel and Tourism Research Association. Ethridge has also been a guest lecturer in graduate schools as several universities and colleges, including The University of Memphis’ Business School’s Department of Marketing, The University of Memphis’ Department of Communication, Memphis’ Rhodes College Department of Mathematics, the Fiji College of Theology and Evangelism and the Takamoa Theological College, Cook Islands.
Prior to founding the firm, Ethridge held senior executive marketing and research positions with The Gallup Organization, Inc.; Holiday Inns; the Promus Companies, Inc. (former parent company of Embassy Suites, Hampton Inns and Homewood Suites hotels); the retail department store chain Fred’s Inc.; the polling firm Marketing Insights, Inc.; the consulting firm Message Factors, Inc.; and the strategic business planning form Cliff Davis Associates, Inc.
Ethridge holds a Master of Arts in Communication from the University of Memphis. Before completing his doctorate elsewhere, he was admitted to the University of Memphis’s Ph.D. program in Communication where he specialized in doctoral courses in Rhetoric and later to the Ph.D. program at Trinity Theological Seminary where he specialized in Administrative Leadership. He also holds a Bachelor of Business Administration from the University of Mississippi with a major in Marketing; attended graduate studies in Marketing Management and Research at the University of Georgia; and holds the designation of Certified Marketing Research Professional from the University of Georgia. Ethridge also holds a Master of Divinity (Interdisciplinary Studies) from Trinity Theological Seminary and a Doctor of Philosophy from Trinity Evangelical Christian University. As well, he is a Certified Personal Development Life Coach and Licensed Corporate Trainer with 360 Solutions, Inc. Recently Steven proudly adds NLP Master Coach Practitioner in qualifications giving him a certification for Neuro-linguistic programming and an opportunity to provide his clients with a new approach to communication and as well as personal and professional development.
A life-long student of strategy, from the game of chess to business strategy, Ethridge also is a student of military strategy and martial arts. Ethridge is a Black Belt (Nidan) in traditional Japanese Shotokan Karate and is a member of Shotokan Karate of America. His knowledge and skill of martial arts is very applicable to the “marketing warfare” aspect of his business and political consulting.